ATLANTA – When creating videos for a premier design magazine, it is important to have a vision that matches the client’s reputation for “inspiring commercial design solutions.” TUBE teamed up with Grant Design Collaborative to create a stylish series of videos for Contract Magazine’s 27th annual international interiors awards. The project included the introduction to the awards event, 13 category winner videos and designer of the year video. Recorded conversations among the judges, combined with hi-res photos and motion graphics, comprised the majority of the imagery and sound for this thoroughly planned project.

What gave the videos a personal and fresh perspective were hundreds of rudimentary sketches or “doodles” drawn on paper and scanned by the Grant Design Collaborative team. These doodles visually related to the concept and were used in various approaches throughout the project. For the show intro, TUBE animated scrolling photographs, which pass from left to right with doodles in the foreground. For each category video, the doodles were used as transitional layers from one category to the next, and on the screen that announced the category winner’s name and location.

Overall, a clever use of simple gestures gave the videos a less is more attitude, which highlighted photos of beautifully designed spaces. From a museum-like quality healthcare facility to a trendy exhibition space, TUBE and Grant Design Collaborative created an appealing series of award videos that kept the formal qualities of design in mind.