tube Suits Up for Cox Cable HD Football Spot - Oz Magazine

Aug 1st, 2007 by chris


ATLANTAtube recently collaborated with Dean Pernaci Editorial on a broadcast spot for Cox Communications promoting football in high definition (HD) to its digital subscribers.        

Chris Downs, Creative Director of tube, and Joseph Suttles, tube’s newest Motion Graphics Designer, shot transition and design elements with a real life football fan dressed up in full gear in tube’s insert stage on green screen. Shot in 1080i DVCPRO-HD, the silhouetted action shots range from a quarterback snap and catch to a quick juke past camera.

With the challenge of only standard definition stock football footage to work with, the 1080i green screen elements, combined with motion graphics, provided the basis for this gritty spot finished in HD. Rounding out the post process, tube’s Greg Partridge completed sound design on the 30 second spot with grunts, punts, and crowd applause - stay tuned for more!

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Atlanta-based, tube is a creative post-production boutique specializing in broadcast design, motion graphics, sound and editorial work. tube’s unique and progressive space located in Historic Old Fourth Ward, houses three edit suites, an audio suite with two ISO booths, a 750 sq.ft. insert stage with hard cyc, a spacious conference room, as well as lounge areas and a kitchen/bar. tube’s talented team is recognized not only for their technical abilities, but their creative aesthetic as well.