Atlanta Production Report - Markee Magazine August 2002
Editor Chris Downs, owner of TUBE, knows it’s wise to heed the old cliche about not putting too many of those Grade A’s into the same woven-wood holding apparatus. “We haven’t done any work directly with Turner. I’ve seen other facilities throw all their eggs in one basket before, but it was never my focus to go after Turner work. We’re open to it, but I don’t want to rely too much on any given client.”
TUBE, which opened just three years ago as a traditional post facility, also does production and has added multimedia capabilities for CD-ROMs, websites, DVDs and compression. It features an Avid Media Composer 9000 room with Macintosh G4 workstations. The company also maintains The ArtSpot at Tube, an alternative art gallery space with changing monthly exhibitions.
Business is “certainly better” since the first of the year, Downs reports. “I would call it steady. I think keeping a good variety among our clients and types of work we do, plus more versatile employees, has helped.” TUBE staffers are no doubt familiarizing themselves with a new Apple Final Cut Pro suite with uncompressed CineWave which adds broadcast design capabilities which come in handy for clients like Rich’s Department Stores and Progressive Lighting.
TUBE provided production and post for one of 20-plus groups involved in the 48-Hour Film Project where participants were given a genre, character and line of dialogue and the directive to incorporate an Atlanta landmark into their flicks. Corporate post has included a 16-minute video newsletter for Randstad Personnel Services, a CD-ROM for Habitat for Humanity and Web sites for stayonline.net and c-w-c.com.
There have also been a few entertainment projects in the TUBE client mix. Tube cut the pilot for a PBS kids’ show called Superconductor, a musical education program with New York Mets manager Bobby Valentine in the lead role, which was produced in the same vein as that ’70s icon, The Electric Company. TUBE also shot two music-video segments for the show on its insert stage. The company also handled the graphics, off-line and on-line for Laughing Pizza’s direct-to-video family fun show, Feelin’ Good.
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