Chris Downs, Creative Director of tube, and Joseph Suttles, tube’s newest Motion Graphics Designer, shot transition and design elements with a real life football fan dressed up in full gear in tube’s insert stage on green screen. Shot in 1080i DVCPRO-HD, the silhouetted action shots range from a quarterback snap and catch to a quick juke past camera.

With the challenge of only standard definition stock football footage to work with, the 1080i green screen elements, combined with motion graphics, provided the basis for this gritty spot finished in HD. Rounding out the post process, tube’s Greg Partridge completed sound design on the 30 second spot with grunts, punts, and crowd applause - stay tuned for more!

tube was contracted to provide a complete motion graphics package as well as the opening sequence for the project. Owner/Creative Director, Chris Downs incorporated a variety of elements including rain splashed glass panels, which were shot in tube’s insert stage, high resolution satellite photos of Hurricane Katrina, and photography submitted by UPS which was taken during the response to Katrina.

UPS utilized the piece in various conferences and events throughout the year. The New York Festivals International Film & Video Awards honor the premier corporate, educational, informational and industrial videos and film productions. More than 30 countries submit entries to the Film & Video Awards each year.

tube handled editing, graphics and sound design on the project, which drew on SD archival footage and pictures from UPS’s inception, along with recently-shot HD footage.

James Rowe of UPS served as producer of the project with tube’s Chris Downs and Greg Partridge handling creative direction/motion graphics and editing/sound design respectively.

Downs’ motion graphics included interlocking rings with rotoscoped footage. The rings served as a design element symbolizing UPS’s commitment to community and customer service.