ATLANTA – tube had its first opportunity to break in their new Panasonic AG-HVX200 camera during a shoot for The Weather Channel in tube’s stage. Shot in 720p DVCPRO HD on green screen, The Weather Channel hosts Stephanie Abrams and Mike Bettes were rotated together on a human Lazy Susan. To achieve a smooth, slow motion effect, they were filmed in Varicam mode at 60 frames per second. Chris Downs of tube was behind the camera, while Pat Piper of The Weather Channel served as Director. The footage is being used for inclusion in promos for The Weather Channel’s marketing and advertising department.

tube also recently completed a series of on-air promos for Weatherscan, a 24-hour all-local-weather cable network powered by The Weather Channel. Working with producer Lily Li, tube provided editorial, sound, and motion graphics for the promos including 21 versions for major markets nationwide. Fueled by energetic music, the Weatherscan screen is spun around and divided into quadrants accenting the various information provided across the screen, ranging from neighborhood forecasts, traffic updates and Doppler radar to skiing, boating, and golfing weather reports. The new eye-catching look is one of The Weather Channel’s many efforts to appeal to the growing popular interest in the nation’s weather.

ATLANTA – When creating videos for a premier design magazine, it is important to have a vision that matches the client’s reputation for “inspiring commercial design solutions.” TUBE teamed up with Grant Design Collaborative to create a stylish series of videos for Contract Magazine’s 27th annual international interiors awards. The project included the introduction to the awards event, 13 category winner videos and designer of the year video. Recorded conversations among the judges, combined with hi-res photos and motion graphics, comprised the majority of the imagery and sound for this thoroughly planned project.

What gave the videos a personal and fresh perspective were hundreds of rudimentary sketches or “doodles” drawn on paper and scanned by the Grant Design Collaborative team. These doodles visually related to the concept and were used in various approaches throughout the project. For the show intro, TUBE animated scrolling photographs, which pass from left to right with doodles in the foreground. For each category video, the doodles were used as transitional layers from one category to the next, and on the screen that announced the category winner’s name and location.

Overall, a clever use of simple gestures gave the videos a less is more attitude, which highlighted photos of beautifully designed spaces. From a museum-like quality healthcare facility to a trendy exhibition space, TUBE and Grant Design Collaborative created an appealing series of award videos that kept the formal qualities of design in mind.