ATLANTA – tube had its first opportunity to break in their new Panasonic AG-HVX200 camera during a shoot for The Weather Channel in tube’s stage. Shot in 720p DVCPRO HD on green screen, The Weather Channel hosts Stephanie Abrams and Mike Bettes were rotated together on a human Lazy Susan. To achieve a smooth, slow motion effect, they were filmed in Varicam mode at 60 frames per second. Chris Downs of tube was behind the camera, while Pat Piper of The Weather Channel served as Director. The footage is being used for inclusion in promos for The Weather Channel’s marketing and advertising department.

tube also recently completed a series of on-air promos for Weatherscan, a 24-hour all-local-weather cable network powered by The Weather Channel. Working with producer Lily Li, tube provided editorial, sound, and motion graphics for the promos including 21 versions for major markets nationwide. Fueled by energetic music, the Weatherscan screen is spun around and divided into quadrants accenting the various information provided across the screen, ranging from neighborhood forecasts, traffic updates and Doppler radar to skiing, boating, and golfing weather reports. The new eye-catching look is one of The Weather Channel’s many efforts to appeal to the growing popular interest in the nation’s weather.